Cookie Policy
Last updated: January 2025
1. INTRODUCTION
This Cookie Policy explains how Travel Assistant (“we,” “us,” “our”) uses cookies and similar tracking technologies on our website.
Website: travelassistant.ro
This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions.
2. WHAT ARE COOKIES?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They allow websites to recognize your browser and capture certain information.
Similar Technologies
This policy also covers similar tracking technologies including:
- Web beacons / Pixels: Small graphic images that track when content is viewed
- Local storage: HTML5 local storage and similar technologies
- Session storage: Temporary data storage that expires when you close your browser
3. WHY WE USE COOKIES
We use cookies for several purposes:
Essential Functions:
- Remember your cookie preferences
- Enable core website functionality
- Maintain security
Analytics and Performance:
- Understand how visitors use our website
- Measure website performance
- Improve user experience
Marketing and Advertising:
- Show you relevant advertisements on other platforms
- Measure effectiveness of marketing campaigns
4. TYPES OF COOKIES WE USE
4.1 By Duration
Session Cookies:
- Temporary cookies that expire when you close your browser
- Used for essential functions
Persistent Cookies:
- Remain on your device for a set period
- Used for remembering preferences and analytics
4.2 Cookie Categories
Category 1: Strictly Necessary Cookies
Purpose: Essential for the website to function.
Consent Required: NO - These are exempt from consent requirements.
What they do:
- Remember your cookie consent choices
- Provide core website functionality
- Maintain security
| Cookie Name | Purpose | Duration |
|---|---|---|
travelassistant-cookie-consent | Records your cookie preferences | 13 months |
Category 2: Analytics/Performance Cookies
Purpose: Help us understand how visitors use our website.
Consent Required: YES
What they do:
- Count visitors and track how they navigate
- Identify most popular pages
- Help us improve website performance
Analytics Tool: Google Analytics (with IP anonymization enabled)
| Cookie Name | Purpose | Duration |
|---|---|---|
_ga | Distinguish unique users | 2 years |
_ga_[ID] | Store and count page views | 2 years |
_gid | Distinguish unique users | 24 hours |
Category 3: Marketing/Advertising Cookies
Purpose: Track your activity to show relevant advertisements.
Consent Required: YES
What they do:
- Show you Travel Assistant ads on other platforms (retargeting)
- Measure which ads bring visitors
- Create lookalike audiences for advertising
5. HOW WE OBTAIN YOUR CONSENT
Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner with:
- “Accept All” - Consent to all cookie categories
- “Reject All” - Reject all non-essential cookies
- “Customize” - Manage granular preferences
Design principles:
- Equal prominence for Accept and Reject buttons
- No dark patterns
- Banner appears BEFORE any non-essential cookies load
Cookie Settings
You can change your cookie preferences at any time by clicking the cookie settings icon in the bottom-right corner of any page.
6. HOW TO MANAGE AND DELETE COOKIES
Browser Settings
You can manage cookies through your browser:
Google Chrome: Settings > Privacy and Security > Cookies and other site data
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
Apple Safari: Preferences > Privacy
Microsoft Edge: Settings > Cookies and site permissions
Third-Party Opt-Out
Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
7. YOUR RIGHTS
Right to Refuse Consent
You have the right to:
- Refuse all non-essential cookies
- Use the website without consenting to analytics/marketing cookies
Right to Withdraw Consent
You can withdraw cookie consent at any time:
- Click the cookie settings icon
- Change your preferences
- Changes take effect immediately
Right to Deletion
You can delete all cookies at any time through your browser settings.
8. UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy when:
- We add or remove cookies
- Laws or regulations change
Material changes will be notified via a prominent banner on the website.
9. CONTACT US
For questions about this Cookie Policy:
Email: contact@travelassistant.ro
Version: 1.0 Effective Date: January 2025
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